Polaroid.

After the take over of digital technology, Polaroid had to adapt to the new technology.
The infamous American brand decided to stop making film, in an attempt to re-invent itself to comply with the new digital age.
Harvard University Drop-out Edwin Land started making polarized lenses for the science world in 1937. Creating his first instant camera in 1948.
Professional photographers would use the Polaroid camera to shoot images before they took the photograph on their film camera, this way they could check the lighting and exposures. However when the invention of digital cameras came along you could see the photograph instantly on the screen, therefore the Polaroid camera was no longer needed.
In 1991 Polaroid film sales were almost up to 3 billion, however, the production of one hour films in the mid 90's and then new age digital photography, Polaroid went bankrupt in 2001.
Although Polaroid are no longer making film themselves, the manufacturers think there is enough film in stock to last until 2009.
Whilst attempting to keep up with digital photography, Polaroid are now focusing on creating things which include; portable printers for mobile phone images and Polaroid branded digital cameras.
I think Polaroid was treated as a revolution in the photographic world, and although there is not as much need for it now, I hope they continue making it.